“If you’re not drowning, you’re a lifeguard.”
--Seth Godin
The Song of Significance: A New Manifesto for Teams* by Seth Godin will be released May 30th. I am not surprised. Seth watch’s the world at large and then carefully formulates conversation starters and dialogues we may use in our emerging realties.
We have a choice to make about how we spend our days, and it’s within our power to make things better – for everyone. Because as Godin writes, “Humans aren’t a resource. They are the point.”
Anything Seth Godin writes or speaks should be considered and absorbed. His wisdom about not waiting to be picked (pick yourself and get to work), only engage in permission marketing (you opt in to be included) and an ability to not catastrophize but facilitate an invitation for thoughtful interrogation.
We all have a particular lens. Our life experiences grind and hopefully polish us in equal measure. Seth’s post this morning reminded me of an ultra running mantra I heard recently. I decided I needed something more motivating than, start slow and fade lol.
Running a race with the intention of passing as many runners as possible, elite ultra runner Sally McRae has a plan.
Pass. Gap. Bury.
On the surface it makes sense in the running community. Find the opportunity to pass a runner but once you do it (with grace of course) you need to commit. Put distance between you and then bury your competition with a hard and sustained effort.
See where I am going here? These 3 strategies are impossible to accomplish all at once but all are necessary if you want to reach an ultimate goal. Not only is a plan required but intentional execution and commitment as well. You may also need to recommit along the way.
Peek. Peak. Pique.
Are you a creative? Sharing our ideas in the outside world isn’t without risk. A potential audience may sense that something different is on the horizon. In the absence of clarity there is a bit of interest and attention pivots your way — peek interest is identified.
A few months after we put something out in the world and nurture and explain the intention we see our ideas moving through the population. Multiple peaks are possible. Have you published a book? These key words really resonate.
I like the tension identified by piqued. You don’t create tension by doing something the way it has always been done. There are new edges to align and explore. What is unique and unexpected?
Do that…
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